The Challenge:
Two friends decide to start a business together with little more than a handful of buses and an idea and Omaha Fiesta Bus was born. Party buses in Omaha were scarce, hard to find, and uncool; but the benefits to the OFB approach — bar shuttles, fun party atmosphere, and a great sense of style — created a market opening. Omaha Fiesta Bus contacted us to help them launch their brand to the Omaha night life.


The Solution:
We worked with Omaha Fiesta Bus over a multiple-phase brand launch that included Target Audience Personality Profiling (TAPP), logo and visual identity design, website development, and extended brand consulting.


Near the launch, we coordinated a live radio remote and press coverage on multiple media outlets. A partnership with Power 106.9 was created to maximize the brand’s appeal to the right market, which led to the production of radio advertisements spearheaded by Stephanie and I.

We also produced and coordinated production of two large-scale vehicle wraps for the Fiesta Buses; Purple Haze and Orange Crush. The project was a huge amount of fun from start to finish and everyone was very happy with the results. If you haven't tried it yet, you should book yourself a bus today.