Wednesday, August 13, 2008
Since The Legend of Lil' Red's release has been unfortunately delayed a few weeks, I thought I'd give you guys a glimpse of the logotype that I designed for the cover and the title page of the book. The idea was to keep the type treatment very "collegiate" and to reference sports graphics (hence the double and triple outlines) without getting all pointy and stabby like those logos tend to nowadays. It's for kids — you've got to keep the stabby to a minimum. Based on the typeface Serifa by Adrian Frutiger.
 
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